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Posts Tagged ‘copyright infringement’

Ferrari suspended Damler advertising for copyright infringement

Saturday, March 6th, 2010

SmartMarques Class 46 reported an interesting news on the strife between Ferrari and Daimler.
German car-maker Daimler launched an advertising campaign for its model Smart.
In the video ad to link the two-seater luxury sports cars and Smart, who is also Gladstone. For this purpose, in the video display sports cars such as Lamborghini Gallardo, Porsche GT and Ferrari Enzo.
Opposition intellectual property of Ferrari, who is known for its serious work to protect the rights of the company, naturally sent a warning letter to Daimler with a request to stop advertising.
Daimler returned a reply that will stop broadcast video and over time will renew and instead will show a red Ferrari red Mercedes SLS.
Albeit slightly comical this case demonstrates how should resist the intellectual property rights. Ferrari is an example of how a brand with good image defend their rights in all directions.
(more…)